Sudeepa Ghosh
Independent Creative Consultant
Integrated Communication • Design Specialist
sudeepaghosh@gmail.com +91 9818828249
About me
After redirecting my path from a Master’s degree in Sociology to pursue graphic design, a move initially perplexing to my academically qualified Bengali parents, I now stand proudly as a seasoned professional in the field. Over two decades in advertising have seen me orchestrate countless campaigns across diverse industries, from toffees to fast cars, newspapers to mobile phones, fashion to insurance.
I was honoured with the title of Best Young Creative Person by Ogilvy India, a moment that remains close to my heart. Campaigns like Benetton's "United by Half" and Tecno's "Shine in Any Light" stand as testaments to the rewarding journey I've undertaken in this dynamic industry.
My passion lies in devising strategies that bridge visual communication with overarching brand objectives. While this website offers a glimpse into my extensive portfolio, it merely scratches the surface of my creative journey.
I love a challenge and relish the opportunity to explore new ideas, whether they involve design innovations or emerging marketing trends. If I've piqued your interest, let's engage in a conversation about your brand's needs, and I'll dedicate myself to delivering the best collaborative solutions possible.
#UnitedbyHalf was an attempt to bring women’s Equality in the limelight in India. Envisioning a world where women demand their equal half. We
called on not only women, but also men to Champion women’s equality.
Maruti Suzuki
No. 1 Makers of SUV
With models like the Brezza, Grand Vitara, and Jimny, Maruti Suzuki made significant strides in the SUV segment. These vehicles cater not only to hardcore off-roading enthusiasts but also to individuals seeking a superlative experience in every moment of their lives. This campaign celebrated the combination of rugged capabilities and refined features that helped Maruti Suzuki establish itself as a prominent player in the SUV market.
Illustrations for Vodafone
From caller tunes to night talk time, the briefs may not have changed much, but each time there was opportunity to create something new.
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Tecno - Shine in Anylight
We launched a phone that featured the capability to shoot videos and photos even in poor light conditions. For this, we collaborated with individuals who shared their stories of sheer perseverance and hard work leading to unbound success. The films feature Toshada Uma, who became a model, inspiring many despite having alopecia; Chandni, a dancer who waltzed her way from the streets of Mumbai to New York; and Vicky Roy, who became a photographer despite his humble beginnings as a ragpicker at the New Delhi Railway Station.
Branding
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Indigo
Indigo is among the most sought-after brands for art directors. This campaign was part of a pitch where decided to blend the art style of pointillism with the airline's dot logo.
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Commissioned pieces of art
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Basmati Rice se No Compromise
The recipes we inherit from our ancestors, the love for biryani on a cold winter morning, hot steaming rice with rajma on weekends, or the desire to impress someone with one's culinary skills, deserve nothing less than India Gate Basmati Rice.
Eno Explore the World
This campaign was nominated in the design category at Cannes Advertising 2017. The idea was to celebrate any cuisine in the world without hurting the digestive system. We used the art of the region to show the cuisine of the region.
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Reap - A film for WWF
This film was made for World Worldwide Fund to highlight the contradiction inherent in certain human behaviours and practices.
The Indian Express for
The Indian Intelligent
With this campaign for The Indian Express, we aimed to create awareness about our diverse and engaged audience by showcasing strong statements from opinionated yet reasonable individuals. By highlighting the voices of our readers, we sought to challenge stereotypes and celebrate the diversity of perspectives found within our community.
Schweppes Calendar with
Schweppes bottles
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Website Design
Center Fresh slam poetry
slamming stereotypes
A film released on International Women's Day aims to challenge traditional gender stereotypes by depicting scenarios where women take the initiative in romantic relationships, such as asking men out on dates.
Honda Jazz India launch
In 2009, when the Honda Jazz arrived in India, the automobile market wasn't as adventurous as it is today. To distinguish the car and highlight its playful nature, we opted for a creative approach which graphically showed the car turning worries to dust.
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Schweppes' drops of wisdom
A booklet designed for Cosmopolitan magazine to refresh the brand's tone and look as quirky, while staying true to the magazine's voice.
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KFC - Fiery hot delivery
Food delivery back in the day was not a popular concept, especially not for fried chicken. This campaign was trying its best to catch the eyes of naysayers by showing them how hot the meal would be when it arrived at their doorstep. The most fun part about this was that my mother knitted these yummies.
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The body of work showcased on this website offers a glimpse into the myriad realms of design and integrated communication I've ventured into over the past two decades. I'm eager to engage in conversation about any prospective ideas you may have. Whether it's a mere spark of inspiration or a fully-fledged concept, I thrive on the challenge of breathing life into it.